The problem
Two young wheelchair users in Delhi — Nipun Malhotra and Vinayana Khurana — tried to spend a Saturday at Khan Market. They couldn't access a single cafe, restaurant, shop, or public washroom. None were built with accessibility in mind. This was not an exceptional story. It was the everyday reality for millions of people with disabilities across India.
What YKA did
The campaign video
YKA produced a video following Nipun and Vinayana's day out — honest, humorous, and deeply human. It crossed 1 million views in under two weeks, with every second person who saw it watching the full thing. The framing was deliberate: curiosity, not pity. A call to demand, not donate.
Storytelling platform
The campaign drew 50+ long-form posts from young people engaging with disability rights. It sparked spirited debates and brought people forward with genuine questions about how to help.
What changed
The campaign sparked a national conversation on accessibility as a right — not a social cause or a charity issue.
Bollywood actor Dia Mirza participated to amplify the conversation.
Nominated for the Social Media for Empowerment Awards 2018 in the Communication, Advocacy & Development Activism category.
Findings informed a 200+ person Changemaker Series at IIT Bombay.
“You guys have come out with issues which no one might have given a thought to.”
— Viewer comment on the campaign video
